Seminars

Gain more know-how for your business concerns in China. With Cisema’s seminars you can prepare ideally for your individual challenge, thanks to the use of training services in over ten different areas of expertise.

Cisema Managing Director Stefan Fischer, who is very much sought-after in German-speaking countries as a China subject-matter expert, has carefully collected and edited his important lessons from more than 30 years of experience regarding China. He will be glad to convey his most important knowledge, either at any of the numerous seminars at Chambers of Commerce, at trade fairs, or at your premises in the context of an in-house presentation.

A Selection of our Workshops:

1. CCC – China Compulsory Certification
2. Cross-border trade in China
3. Procurement market China and how to ascertain quality.
4. Transport and logistics in China
5. Successful approaches to fight product piracy in China
6. The Chinese market – how to structure, build up and optimise distribution channels.
7. Intercultural training China and how to act successfully.
8. Energy and environment market in China.
9. Installation of a sales channel and personnel management in China
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1. „CCC – China Compulsory Certification“ – the new trademark in China.

Chinese customs authorities have been applying the new CCC regulations consistently. Furthermore, from 1.3.2007 on, products have to be marked according to the ROHS guideline, if applicable. The seminar gives an overview over the system, the tariffs and the documents required and outlines the organisations in charge.

Contents of Seminar:

  • China on its long way to a free market economy
  • Details of the new China Compulsory Certification System
  • Procedures and prerequisites for a CCC certification
  • Range of services offered in connection with CCC certification
  • Scale of charges and fees for CCC
  • Import and certification documents required
  • Results from the discussion with government authorities
  • CCC and international certification systems
  • China ROHS
  • Government institutions

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2. Cross-border trade in China

The reduction of tariff barriers has been decided and implemented rapidly after China’s WTO entry.
After all, China profits from globalization

Contents of Seminar:

  • National and international customs organizations
  • Customs clearance in China
  • Customs legislation
  • Customs tariffs
  • Customs values
  • Trade documents

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3. Procurement market China and how to ascertain quality.

The workshop informs about several kinds of procurement in China and prepares the participants specifically for purchasing activities in China.

Contents of Seminar:

  • Practical challenges
  • Successful communication and negotiation with Chinese business partners
  • Why China – and what products are available?
  • What influence has procurement in China on costs?
  • Which attempt is to be preferred: a direct one, via a China broker or via a full service provider (FSP)?
  • Payment and delivery terms
  • Quality…, quality…, quality – what does the term quality mean in the Chinese culture?
  • Intellectual Property Rights, patents and protection of trademarks
  • How to develop a contact
  • The Start!
  • Summary
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4. Transport and logistics in China

As industrialization proceeds in China, considerable transportation capacities are required.
In spite of highest efforts, the development of an infrastructure is far behind the economic boom. First steps in the direction of an acceptable logistic offer have been made, but they are restricted to the centers like Bohai, Yangze and Pearl River Delta.

Contents of Seminar:

  • Sea freight ex China
  • Air freight ex China
  • Transport of goods in China
  • Logistics in China
  • Transport insurance

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5. Successful approaches to fight product piracy in China

China continues to be a hotspot of product piracy. There are many reasons for this and the problem is well known, but fighting it is widely considered hopeless.
The seminar analyzes the situation and informs about legal and administrative measures against the violation of industrial property rights.
It also contradicts the wide-spread opinion that there are no suitable measures against product piracy.
The seminar introduces preventive measures and a company strategy for a better protection is discussed – two fundamental prerequisites for optimal security.

Contents of Seminar:

  • Frame conditions concerning industrial property rights in China
  • Trade marks in China
  • Suitable measures against product piracy
  • Company specific strategies
  • Against product piracy
  • Costs and fees
  • Organizations and problems with local protectionism in China——————————————————————————–

6. Sales market China and how to structure, build up and optimise distribution channels.

The workshop shows chances and risks of sales in China. It describes the steps necessary for cross-border trade in China.

Contents of Seminar:

  • Basic conditions for the market entry in China
  • Factors determining operations in China
  • Concept for building up a business in China step by step
  • Implementation of a branch office
  • Processing of deliveries

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7. Intercultural training China and how to have a successful debut.

Intercultural training deals with special characteristics of the social contact between business partners and colleagues and is a prerequisite for a successful cooperation.

Contents of Seminar:

  • What is China?
  • Economic development in China
  • German-Chinese trade relations
  • How cultural standards influence our actions
  • Typically German!
  • Typically Chinese!
  • Cultural misunderstandings
  • Business lunches and banquets – dos and don’ts
  • Good behaviour in China
  • Business in China
  • Business negotiations
  • Development business relationships
  • Communication between business partners and colleagues in practice
  • Little language course
  • Useful literature hints and internet links

As business lunches and banquets play an important role in everyday life, behaviour patterns can be practiced during a lunchtime course, in which questions pertaining to the banquet (taboos, to dos, seating) can be discussed. The seminar program will be continued after the lunch.

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8. Energy and environment market in China.

Cisema GmbH offers a seminar with the topic energy and environment market in China.

This presentation is intended to draw Bavarian companies‘ attention to the opportunities which the Chinese market for energy and environment offers. Furthermore, the chances of getting support from the Bavarian initiative for innovation and cooperation in the environment technology sector (BAIKUM) are to be lined out.

Cisema GmbH was selected as an expert for this initiative and our activity is supported according to the respective guidelines.

Contents of Seminar:

  • Environmental problems, scarce energy and current measures against pollution in China
  • Government environment agency in China SEPA and German-Chinese environment forum
  • Information on-site by the environment forum in Qingdao, environment and energy fairs in Shanghai
  • The Chinese market for energy and environment technology
  • Basic conditions and concept for a step by step market entry in China (i.e. decisive factors for locations, certification)
  • Processing of deliveries
  • Assistance with market entry by the Bavarian Initiative for innovation and cooperation in the environment technology sector (BAIKUM)

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9. Installation of a sales channel and personnel management in China

It is still a challenge to install a local sales network in China – even though China joined the WTO in December 2001.
A profound knowledge of the Chinese market, Chinese trade structures and business behaviour are just as important as the selection of the right business model, partners, employees and location.

Contents of Seminar:

  • Sales market China
  • How to sell successfully in China
  • How to install a sales organization in China
  • Finding the right personnel (personnel management)
  • How to find the right partners in China
  • Sales strategy and cross culture marketing in China
  • Successful negotiations with Chinese business partners
  • Participation in tenders
  • Favouritism and relationship networks

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